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23 September 2026

CAMPAIGN UPDATE

Did you know the King's Guard Hat uses real Bear Skin?

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Our campaign to end the use of real bear fur for the King’s Guard bearskin caps is gaining momentum. MPs have now called for fake-fur alternatives to be considered, marking an important step towards change.

 

We have now launched our Parliamentary Petition, so sign now to end the use of real bear skin in the King's Guard cap.

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Our Mission

“We aim to inspire action for animals, wildlife and the environment while supporting individuals and organisations to turn their ideas into effective campaigns through strategy, advocacy, education and communications.”

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